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  • FREE Workshop to Amplify Your Writing Voice

    by on Oct 29th, 2014

     Unleash your business

    Many people have asked me for a sneak peek of what I will be offering during the Unleash Your Voice two day writing workshop happening November 7 + 8 in Los Angeles.

    This week I’m offering a FREE sample of the workshop to give you a taste of what we will accomplish during the two day website writing workshop.

    Even if you can’t make it to the two day event I encourage you to take advantage of this workshop to see what it would be like to reveal your business brand + amplify your writing with other like-minded entrepreneurs + brave souls.

    During this free workshop I share case studies of what my other clients have created using these same exact guidebooks.

    Just click on the image above to go directly to the sign up page for this free workshop or click HERE.

    What will you get when you sign up?

    • This FREE writing guide will assist you in laying the foundation for your brand.
    • Your brand is so much more than a logo. You will receive a guide book with actionable steps that will serve as a lens for telling your brand story + making an emotional connection with your copy.
    • As you get more comfortable revealing your brand greatness you will attract more of your dream clients online.


    In case you missed it + want more information about the two day Unleash Your Voice workshop happening November 7 + 8 this will give you an idea of what we will cover:

    During the website writing workshop you will create sticky + concise content for your business that turns online lookers into buyers.

    You will be able to apply everything that you learn about writing to both your online + print content for your business.

    Module 1:: Business Brand Building with Strategy

    We will cover actionable steps that will serve as a lens for telling your brand story + making an emotional connection with your copy. This content will also serve as the bio for social media + a print brochure.

    Module 2:: Homepage Heroes

    How to distill your greatness on your homepage to catch your reader’s attention in three seconds or less. This content can also be used as the cover page of your brochure or flyer.

    Module 3:: The Almighty Sales Page

    How to write a sales page that doesn’t feel hard sales-y + focuses more on inviting your reader to an experience.

    Module 4:: More Sales Page + Pitching Media, Oh My!

    Fine tuning your sales page strategy + how to get the media to pay attention to your story.

    Sign up for the two day website writing workshop by clicking HERE.

    With Luminosity,


    Clarity , Courage , Creativity , Entrepreneur , Marketing , Personality , World Changing , Writing
  • The truth about being an entrepreneur

    by on Oct 15th, 2014

    In recent interviews I have been asked about what it’s really like to be an entrepreneur. When it comes to big life decisions like this I am brutally honest, because I know that candy-coated answers won’t help anyone decide if clipping their corporate wings is right for them.

    The truth is following your passions is not all rainbows + lollipops. There are definitely some challenges to overcome when you want to go into business for yourself. The flip side of that is there are definitely some upsides to being in control of your schedule as you can see in the photo of me sitting in my beach office. I also would never trade in having complete creative control of my brand. 

    The truth about being an

    The biggest question to ask is how much are you willing to expand?

    When I first started my business I was a sponge soaking up every possible business lesson. Now that I’ve been in the entrepreneur game a little longer, that hasn’t changed one bit. As an entrepreneur you will always be improving your knowledge + launching new ideas to see what works best for you. 

    If you’ve never owned your own business, there’s also a lot of marketing, administrative + technology lessons available to you that will help you + your business grow. So ask yourself if you are willing to constantly be learning, or hire someone to help you with your business. I believe that most successful brands are constantly experimenting + aren’t afraid to find new creative ways to put themselves out into the world. 


    Success is a funny word. It can mean so many things to so many people + the definition of a successful brand is constantly evolving. For me, having a successful brand goes much deeper than money. It’s about creating an experience for my clients that is unique to my passions + connects with their ideal lifestyle.

    Being able to wrap my love for travel into my brand while taking my clients on “writing vacations” was a huge success by my measure. During these writing vacations I’m staying true to my purpose while helping my clients communicate their purpose with the world. I love peeling back the layers of their brand + getting to the underbelly of what they want to share with the world. 

    I really believe that brands who are able to convey that deeper core message of why they do what they do will always be so much happier with their work. Not to mention their clients will instantly be attracted to them, because they are following their true purpose.

    What’s the biggest mistake you can avoid as an entrepreneur?

    The biggest mistake that I see other businesses make in terms of branding is when they don’t stay true and get lost from who they really are. If you’re not having fun then you shouldn’t really be doing it.

    Not to say that there won’t be hard times, I get that. But overall, you need to be able to pull yourself out of it. You do that by having strong values + beliefs. Then you use your values and beliefs to guide your business decisions + choose a team that can easily align with those values, too. 

    Branding is an experience, a direct extension of who you really are. You’re going to be a cut above the rest if you can really hold true to your brand + speak your truth.

    The most important lesson I have learned as an entrepreneur is that no matter how small your business is you can have a huge impact in the world + the lives that you touch. It fills me with gratitude to know that my brand can deliver so much positive change in the world.

    I would love to hear from you, whether you have already taken the plunge head first into becoming an entrepreneur, or if you’re just thinking about dipping your toes into the pool. What do you think it takes to be a successful entrepreneur?


    With Luminosity,



    Clarity , Courage , Creativity , Entrepreneur , Growth , Luminosity , World Changing
  • how do i save time in my business?

    by on Oct 1st, 2014


    How do I save time in my businessA few months ago I made a commitment to myself. I decided to make friends with time. That meant I would no longer blame lack of time for not being able to finish projects. I would stop telling myself there was never enough time + I promised that I would look at time as an abundant resource.

    Along the way I kept a time journal, created an ideal schedule + researched online technology that I could leverage so I could work smarter, not harder. What I discovered has made a world of difference in my business growth. From bringing on new hires to my team to writing this very blog that you’re reading, I left no stone unturned in my pursuit to woo time + have it work in my favor.

    Below are my favorite tools for time-strapped entrepreneurs that I discovered + the best part is none of these time saving tools will cost you a dime. Just swipe for your business + enjoy!


    #1 Blog Writing :: My personal favorite is this quick writing tip for getting blogs out quickly.

    1. Install the Google Drive app on your smart phone.

    2. Open up a new doc.

    3. Use the voice recognition on your phone for a quick + dirty transcription.

    This means your first draft of your blog post can be written in 10 minutes or less!!


    #2 Fast Editing :: My latest discovery about fast editing is to use multiple screens for different views.

    So if you’re writing something on your computer screen switch + edit the document on your smart phone or vice versa. That little pivot from one screen to the next will help you catch all those awkward sentences + grammar mistakes.  

    This means your writing will come out super sharp + clear.


    #3 Hiring Your Team :: When it comes to building your team there are certain mistakes to avoid. I go in depth on this subject in another blog post, but you can grab a few quick mistakes to avoid below.

    1. Settling on a new hire before you know their strengths. Avoiding this is all in asking the right questions.

    2. Making sure the price matches the skills. Be sure to check out their work + get references.

    3. Are your timelines a good fit? Give them a scope of when you need things done, so you can both get on the same page about deliverables.


    #4 Training Your Team :: A friend recently shared this genius tip with me. The best way to get everyone on my team up to speed on tasks is by recording my screen while performing a task.

    1. Before you start your task open up your recording software.

    2. Record your task.

    3. Upload it to Dropbox + send the task to your team.

    This means you no longer have to be in the driver’s seat to get projects completed. I highly recommend that you start recording your tasks + filing them even before you have a team in place, because when business growth comes a knockin’ you will be ready.

    Pro Tip: CamStudio is free for Windows + I’ve heard that Screenflow is a great tool for Macs ($99 a year), as well as Quicktime, which comes pre-installed and is free on the Mac.


    #5 Manifesting Business :: This quick manifesting tip has saved me time, because I feel like I might forget to remind myself every day about my goals + aspirations. So I record them on my phone.

    1. Open your app store on your phone.

    2. Download Easy Voice Recorder.

    3. Record your daily affirmations.

    Now you won’t have to worry about forgetting to nudge the universe into making all your wildest dreams become reality.


    #6 PR Research :: I have to share this quick PR tip, because it has saved me so much time with my business.

    1. Search Google Alerts in your browser

    2. Enter your name in Google Alert

    3. Set up the alert to notify you by email when your name is used online

    This means every time your name is posted on the interwebs you will be notified. No more checking back with HuffPo to see if you have been published, or wondering if your guest blog post was used.

    Pro Tip: If you have a common name then add a descriptor like Jane Doe, Coach or Jane Doe, Graphic Designer.

    Those are the different tools that I came up with to help me save time in my business. I would love to hear from you in the comments below + learn what tools you use to grow your business.

    With Luminosity,






    P.S. If you want to make time + space to write for your business then I invite you to the last workshop I’m hosting this year. It’s time to ditch the excuses and join the other brave souls at Unleash Your Voice: DIY Website Writing Workshop taking place in Los Angeles, Nov. 7 + 8. Click HERE to get all the details.  


    DIY Website Writing Workshop Los Angeles


    Clarity , Entrepreneur , Growth , Productivity , Writing

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