HAVE WE MET?
I'M SARAH GREAR.
In recent interviews I have been asked about what it’s really like to be an entrepreneur. When it comes to big life decisions like this I am brutally honest, because I know that candy-coated answers won’t help anyone decide if clipping their corporate wings is right for them.
The truth is following your passions is not all rainbows + lollipops. There are definitely some challenges to overcome when you want to go into business for yourself. The flip side of that is there are definitely some upsides to being in control of your schedule as you can see in the photo of me sitting in my beach office. I also would never trade in having complete creative control of my brand.
The biggest question to ask is how much are you willing to expand?
When I first started my business I was a sponge soaking up every possible business lesson. Now that I’ve been in the entrepreneur game a little longer, that hasn’t changed one bit. As an entrepreneur you will always be improving your knowledge + launching new ideas to see what works best for you.
If you’ve never owned your own business, there’s also a lot of marketing, administrative + technology lessons available to you that will help you + your business grow. So ask yourself if you are willing to constantly be learning, or hire someone to help you with your business. I believe that most successful brands are constantly experimenting + aren’t afraid to find new creative ways to put themselves out into the world.
Success is a funny word. It can mean so many things to so many people + the definition of a successful brand is constantly evolving. For me, having a successful brand goes much deeper than money. It’s about creating an experience for my clients that is unique to my passions + connects with their ideal lifestyle.
Being able to wrap my love for travel into my brand while taking my clients on “writing vacations” was a huge success by my measure. During these writing vacations I’m staying true to my purpose while helping my clients communicate their purpose with the world. I love peeling back the layers of their brand + getting to the underbelly of what they want to share with the world.
I really believe that brands who are able to convey that deeper core message of why they do what they do will always be so much happier with their work. Not to mention their clients will instantly be attracted to them, because they are following their true purpose.
What’s the biggest mistake you can avoid as an entrepreneur?
The biggest mistake that I see other businesses make in terms of branding is when they don’t stay true and get lost from who they really are. If you’re not having fun then you shouldn’t really be doing it.
Not to say that there won’t be hard times, I get that. But overall, you need to be able to pull yourself out of it. You do that by having strong values + beliefs. Then you use your values and beliefs to guide your business decisions + choose a team that can easily align with those values, too.
Branding is an experience, a direct extension of who you really are. You’re going to be a cut above the rest if you can really hold true to your brand + speak your truth.
The most important lesson I have learned as an entrepreneur is that no matter how small your business is you can have a huge impact in the world + the lives that you touch. It fills me with gratitude to know that my brand can deliver so much positive change in the world.
I would love to hear from you, whether you have already taken the plunge head first into becoming an entrepreneur, or if you’re just thinking about dipping your toes into the pool. What do you think it takes to be a successful entrepreneur?
A few months ago I made a commitment to myself. I decided to make friends with time. That meant I would no longer blame lack of time for not being able to finish projects. I would stop telling myself there was never enough time + I promised that I would look at time as an abundant resource.
Along the way I kept a time journal, created an ideal schedule + researched online technology that I could leverage so I could work smarter, not harder. What I discovered has made a world of difference in my business growth. From bringing on new hires to my team to writing this very blog that you’re reading, I left no stone unturned in my pursuit to woo time + have it work in my favor.
Below are my favorite tools for time-strapped entrepreneurs that I discovered + the best part is none of these time saving tools will cost you a dime. Just swipe for your business + enjoy!
#1 Blog Writing :: My personal favorite is this quick writing tip for getting blogs out quickly.
1. Install the Google Drive app on your smart phone.
2. Open up a new doc.
3. Use the voice recognition on your phone for a quick + dirty transcription.
This means your first draft of your blog post can be written in 10 minutes or less!!
#2 Fast Editing :: My latest discovery about fast editing is to use multiple screens for different views.
So if you’re writing something on your computer screen switch + edit the document on your smart phone or vice versa. That little pivot from one screen to the next will help you catch all those awkward sentences + grammar mistakes.
This means your writing will come out super sharp + clear.
#3 Hiring Your Team :: When it comes to building your team there are certain mistakes to avoid. I go in depth on this subject in another blog post, but you can grab a few quick mistakes to avoid below.
1. Settling on a new hire before you know their strengths. Avoiding this is all in asking the right questions.
2. Making sure the price matches the skills. Be sure to check out their work + get references.
3. Are your timelines a good fit? Give them a scope of when you need things done, so you can both get on the same page about deliverables.
#4 Training Your Team :: A friend recently shared this genius tip with me. The best way to get everyone on my team up to speed on tasks is by recording my screen while performing a task.
1. Before you start your task open up your recording software.
2. Record your task.
3. Upload it to Dropbox + send the task to your team.
This means you no longer have to be in the driver’s seat to get projects completed. I highly recommend that you start recording your tasks + filing them even before you have a team in place, because when business growth comes a knockin’ you will be ready.
Pro Tip: CamStudio is free for Windows + I’ve heard that Screenflow is a great tool for Macs ($99 a year), as well as Quicktime, which comes pre-installed and is free on the Mac.
#5 Manifesting Business :: This quick manifesting tip has saved me time, because I feel like I might forget to remind myself every day about my goals + aspirations. So I record them on my phone.
1. Open your app store on your phone.
2. Download Easy Voice Recorder.
3. Record your daily affirmations.
Now you won’t have to worry about forgetting to nudge the universe into making all your wildest dreams become reality.
#6 PR Research :: I have to share this quick PR tip, because it has saved me so much time with my business.
1. Search Google Alerts in your browser
2. Enter your name in Google Alert
3. Set up the alert to notify you by email when your name is used online
This means every time your name is posted on the interwebs you will be notified. No more checking back with HuffPo to see if you have been published, or wondering if your guest blog post was used.
Pro Tip: If you have a common name then add a descriptor like Jane Doe, Coach or Jane Doe, Graphic Designer.
Those are the different tools that I came up with to help me save time in my business. I would love to hear from you in the comments below + learn what tools you use to grow your business.
P.S. If you want to make time + space to write for your business then I invite you to the last workshop I’m hosting this year. It’s time to ditch the excuses and join the other brave souls at Unleash Your Voice: DIY Website Writing Workshop taking place in Los Angeles, Nov. 7 + 8. Click HERE to get all the details.
About a month ago I got to cross off the hike to Angel’s Landing in Utah’s Zion National Park from my bucket list. It’s a four hour hike starting in the valley + ending on a ridge where you have to use a chain to make sure you don’t fall off. The view is absolutely breathtaking as you can see in the photo below.
In case it’s not clear already I love to be challenged + feel accomplished when I travel. When I was branding my business I wanted to incorporate that infectious love for challenge, accomplishment + travel. So today I’m dedicating this blog post in response to the questions I’ve had about how I created my copywriting brand around my passions.
I created writing vacations, because I wanted my copywriting services to be stress free for you. While on a writing vacation with me you are the main focus + I only work with one client at a time.
I’m able to do that, because all of my writing projects are completed in five days or less. (Yes, you read that right!). Like all vacations it requires an investment, but this is one experience that will result in profits for you.
Our co-creation begins with me sending a well thought out list of targeted questions that help me to fully understand your brand before our first call. Our first phone or online video chat will be all about unraveling your brand messaging.
I’m all about turning online lookers into buyers. If you speak marketing strategy, like me, we call it writing copy that converts. Whether you choose the Weekend Warrior, Honeymoon, or Summer Vacay package, I will deliver stress-free, high value content that will build the foundation of your dream business online.
The first draft will be open for tweaking + revisions to make sure it’s aligned with your vision. Once I have your revisions we’re more than halfway done! After I send you the final revisions you can get ready to shine + break out the party poppers.
Your brand spankin’ new copy will amplify the volume of your online personality. Together we will be one step closer to creating a world where time-strapped entrepreneurs are wholeheartedly supported by killer copy + online strategies that makes dreams grow + cash flow.
I invite you to read more about my writing vacations + get all the pricing information from my sales page by clicking HERE.
Think of me as more than just a copywriter, really I’m an extension of your brand + marketing strategy team. I’ll put together copy that sets your online business ablaze while you spend your precious time enriching people’s lives with more of your presence.
Pack your virtual bags + get ready for our world of words adventure!
I would love to hear how you have used your passions to inspire and fuel the creativity of your business brand. Leave me a comment below and a link if you have it.
P.S. I recently had the honor of going on a writing vacation with Grammy Award winning singer songwriter Chrisette Michele. We collaborated on the copywriting for her new online home for music, art, fashion + much more. Take a peek at http://richhipster.biz/
Create Content,Impact Lives